A note on this byline. Wyre's opinion bylines are editorial personas of Floof Digital LLC rather than separate members of staff. The name marks the beat and stays with it, so a reader following one subject knows whose name to look for. Essays are produced with AI assistance under human editorial direction and are reviewed before they publish. Floof Digital is accountable for all of it; see About.
The bylines
Amber Stone
Marketing, search, advertising and the measurement underneath them.
Brian Pandorf
Security, agent safety, surveillance, and what infrastructure costs to run.
Abby Moss
Editor in Chief. The automotive industry, business strategy and vendor diligence.
Élise Tremblay
Housing, mortgages, building codes and the macro data underneath them.